What IS Outreach, Fundamentally?
Outreach is a talent that can be leveraged across all industries, and all businesses. I wanted to do a brief into on outreach because everyone has different interpretations of it, depending on where they are in life and business. Outreach is a skill that can be cut and crafted for everything - from personal relationships, to professional relationships, to getting projects off the ground, or helping an older project rise from the ashes.
You can't really just reach out to someone and say YO wanna work together?! Yo, give me a link! I mean, you CAN... but if you're not cultivating that relationships beforehand, you're probably setting yourself up for that person to be like “who IS this person?” rather than “Oh! I remember them. I'll entertain it.”
I can't tell you the number of times I've received shitty outreach emails. I mean, they weren't even considered "outreach." It's more like, verbal assault for a link. No prior introduction to them, no idea what they do or who they are, no engagement on social... nothing. Just an email saying, "hey! blah blah blah. Give me a link!"
Let's start with what outreach isnt. Outreach is not a salesy, annoying way to badger someone into working with you. This is relationship building, not sales.
What outreach is: At its core, Outreach is long-term relationship building in a mutually beneficial way.
The key here is mutually beneficial. When you’re going through this course the thing to keep in mind is that nobody is going to care about you, or your project/business, if you’re not offering something to them as well. This can be in the form of,
So - whaaaat exactly is this course going to be!? Well, we want it to give you a stepping stone for getting your [project/self/business] out there, so we’ll be covering…
For your FIRST action item, before we even dive into the course, I'd love for you to take 5-10 minutes to answer the following: